In a world where change is constant and disruption is the new normal, the future belongs to those who dare to think beyond the boundaries of today.
We are your strategic partner, navigating growth and offering comprehensive consulting services across many domains. Our tailored guidance supports businesses at every stage of their lifecycle, ensuring seamless scaling for
companies of all sizes.
Our team is a group of experts who have spearheaded huge business transformations during their tenures in various FMCG industries like Beverage, Water, Food, Telecom, Personal Care, Home Care, Beauty and Retail.
Anjana Ghosh is the Managing Director of Scale Sherpas, bringing over 35 years of frontline FMCG experience in building household brands, scaling distribution networks, and turning bottled water into a mainstream daily habit across India.
She spent 16 years as Director of Marketing and Business Development at Bisleri International, working closely with Chairman Ramesh Chauhan to build the brand into a market leader.
She pioneered a decentralised, asset-light manufacturing model, establishing 136 contract-packing facilities across India to enable national scale without heavy capital investment.
She led iconic initiatives including the “Camel Campaign” and “Har Paani Ki Bottle Bisleri Nahi,” and conceived Bisleri@Doorstep, an early direct-to-consumer delivery network serving residential communities and corporate parks.
She also conceived and launched Bottles for Change, a nationwide plastic recycling initiative bringing together schools, corporates, housing societies and waste-pickers.
Today, at Scale Sherpas, she works with India’s next generation of FMCG brands, helping founders build the capabilities, distribution and execution needed to scale from regional businesses to national consumer brands.
Atanu Gangoly is a Senior Strategy Partner at Scale Sherpas, bringing four decades of FMCG sales and business leadership across beverages, confectionery, snacks and energy drinks.
He has held senior leadership roles at HUL, Mars/Wrigley, Danone, Aujan Coca-Cola Beverages, Eveready, ADF Foods and DS Group, with experience across India, SAARC, ASEAN, MENA and the Americas.
As Sales Director at Wrigley India, he expanded direct coverage to 425,000+ outlets and led a 300-member team and later became Country Manager for Wrigley Puerto Rico, setting up a legal entity from scratch in US territory.
He was also an early pioneer of sales automation, category management and modern merchandising practices in Indian FMCG. He is also a keen start-up enthusiast, having been associated with four successful start-up ventures in India and abroad.
Today, at Scale Sherpas, he brings a 360° lens to business growth, sales effectiveness and resource optimisation, helping FMCG founders build stronger, more efficient growth engines
Combining financial acumen with a deep understanding of brand and business dynamics, Priyanka brings 13+ years of experience across Telecom, FMCG and Alco/Non-Alco Beverages. She combines financial expertise with strong commercial and strategic insight to help businesses scale with purpose and precision.
She has held leadership roles at Vodafone Idea, Pidilite Industries and Sula Vineyards, across P&L management, FP&A, business strategy, fundraising, M&A, valuations and strategic execution.
At Sula Vineyards, she served as Deputy CFO, leading Sales & Commercial Finance and Indirect Taxation. At Pidilite, she led Finance for the Dr. Fixit and Roff businesses.
A Chartered Accountant and entrepreneur, she is also Co-Founder & Investor at Insciple and Director & Founder at Scale Sherpas.
At Scale Sherpas, she helps businesses bring financial discipline, commercial clarity and strategic structure to their growth journey.
Alok Jha is an accomplished sales and distribution professional with over 35 years of experience in Route-to-Market development, brand building, and market insights.
He has a strong track record of designing customized RTM solutions, selecting and managing distribution partners aligned to brand needs, and enabling sales automation for real-time reporting, merchandising, and customer marketing.
Over his career, he has worked with leading global brands including McCormick, Danone, Wrigley, and Joyco, across categories such as fruit-based drinks, energy drinks, water-based drinks, premium water, premium tea, confectionery, staples, and spices.
Combining financial acumen with a deep understanding of brand and business dynamics, she is a modern-day CFO who brings strategic insight, commercial clarity, and creative thinking to help businesses scale with purpose and precision.
She has built brands, launched new products, developed digital-first portfolios and driven packaging innovation across Parle Agro , Emami Ltd, Tata Consumer Products, Bennett Coleman & Co. (Times Group), and Mars Wrigley.
Her experience spans brand building, business growth and innovation, with a focus on turning consumer insight into commercially impactful ideas.
At Scale Sherpas, she works with emerging FMCG and consumer brands on go-to-market strategy, brand positioning and execution-led growth.
A seasoned sales and commercial leader with over 23 years of experience across Modern Trade, E-commerce, National Accounts and business development, with a strong track record of driving growth and building strategic retail partnerships across India.
She has extensive experience with leading organisations including PepsiCo, Cadbury, Rasna, Future Consumer, Carlsberg and VIP Industries.
Deep expertise in Modern Trade, National Accounts, E-commerce, channel strategy, key account management and go-to-market.
She has worked extensively with leading retail platforms including Reliance Retail, DMart, Nature’s Basket, Metro Cash & Carry and others Local and Regional chains.
A strong experience in scaling emerging and established consumer businesses through strategic channel expansion and commercial execution.
Vasu T S is a GTM expert with over three decades of FMCG sales and distribution experience, having built and scaled Route-to-Market operations across confectionery, dairy, beverages and consumer goods.
He has held senior sales and GTM roles at Perfetti Van Melle, Wrigley, Danone, Lotte India, GSK and Camlin, with extensive experience across General Trade, Modern Trade and E-Commerce.
At Perfetti Van Melle, he led RTM strategy across Urban and Rural markets and piloted a model that increased direct coverage by over 60%. He also played a key role in launching the Jelly category and strengthening the company’s presence across East and North East India.
At Danone, he built sales and distribution systems across South, East and West India and contributed to the takeover and relaunch of Protinex.
Since May 2024, he has built an independent GTM consulting and mentoring practice, working across confectionery, start-ups, and software, including engagements with SK Industries, Go DESI, Botree Software, Hell Energy India, Maami’s Spices, and SG Corporates.
At Scale Sherpas, he brings deep expertise in GTM, route-to-market and sales execution to help brands scale efficiently.
Rudra Gaitonde is an aspiring consultant with hands-on experience across Zomato's marketplace and quick-commerce ecosystem, bringing a data-driven, structured approach to solving business problems.
He drove supply planning, marketplace monetisation, and decision strategy across high-growth digital commerce environments.
He executed demand planning across 22 pods in Mumbai, Thane, and Navi Mumbai, using demand-led analysis to improve funnel efficiency and yield reduction, managing OOH advertising and devising offline marketing executions across key micro markets across Mumbai.
He managed 250+ restaurant partners while owning ₹3.5 Cr+ in monthly GMV.
He now brings this E-commerce perspective to Scale Sherpas, working on go-to-market strategy for field force and route-to-market solutions in FMCG.
In the most amazing time of Indian Economy, we enable Organisation with creative solution in reimagining their ecosystems, reshaping their portfolio and reinventing themselves for better future. Our approach is rooted in collaboration, expertise and integrity.
Welcome to a brighter future with Scale Sherpas Ventures Private Limited, where we collaborate to win.
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